Blog

No one waits around the elevator to get leads, at least we hope they don’t, but how many other actions do your salepeople take to get their own leads which are unproductive?

We agree that when marketing creates demand (leads) it takes talent and intuition and creativity. Sales skills are unarguably learned, but a little natural ability from an out-going personality helps.

You can’t ask that question without also asking, “How is the Marketing Automation and CRM working for you?” Both valid questions. Both entwined with each other. Both dependent on each other in a performance oriented dance that is more easily measured than most people let on.

It took me years to figure out that self-interest drives all decisions. Normally I am not a believer in absolutes of any kind (an exception is that 45% of all sales inquiries turn into a sale for someone), but I believe people ultimately make all decisions and take actions based on their own self-interest. Even those who are the most altruistic, upon examination, succumb to this maxim.